Owner, Chief Wine Officer
Contact: info@calebandrose.com
Hi, I’m Kris! I am bringing 20 years of wine expertise to the local community in Orange County. I hold an Advanced Certificate from Wine & Spirits Education Trust. Every wine selection is honestly crafted and approved by my palate.
Kristen Muir
-
I have spent years serving the industry as a Sales Director and Ambassador for several family-owned wineries in California, France, Italy, Spain, and Chile. From my experience, I have primarily learned this: there are thousands upon thousands of undiscovered wineries from all over the world, many of which are small, family-owned operations that make wine with integrity (minimal additives, sustainable organic, etc). Quite a few happen to be right here in California. And they are often hidden from grocery stores. I ultimately want others to explore these undiscovered wines that I have been blessed to enjoy for so long.
I appreciate how much wine slows down a meal with friends and family. And how sipping a glass with a meal brings flavors to life on a plate. I have spent years developing recipes that pair well with wine and a variety of occasions.
-
Caleb and Rose are my kids' middle names. Their names represent bravery and purity. Coincidentally, one of the best wines in the world, Barolo, sings with a rich boldness while also having the delicacy of a rose. Years ago while studying abroad in Northern Italy, I was introduced to this esteemed wine. I have been enamored ever since. This wine club is equally a tribute to my kids and the amazing world of wine.
-
My dream is to connect a community with a love for wine. There are thousands of family-owned, small-production, sustainably produced wines that are kept under the radar. I want to personally know my customers and take them on a journey to heights they would have never explored. Wine is fun! I would love nothing more than to lead a grassroots wine club that remains local. I have never been so appreciative of technology, it’s how I work from home and simultaneously parent all week long. But… BIG BUT. I would love to KNOW the community beyond just a digital means of communication. Whether it’s a hello on the doorstep or a phone call to confirm the order. I want to hear how people like the wine. Or hear about local needs and ways to give back. I want our kids to be raised with connection and personal touch. And I would love to be doing this for the next two decades. Thanks a mill for your support :)
-
Let’s be there for our kids! I am currently a leader of Las Palmas Elementary School's Uniform Exchange. As a Title 1 school, many of the kids are lacking in resources. The uniform exchange provides gently used uniforms for those in need. I'd be more than happy to pick up new shoes, jackets, gently used shirts (navy, red, white), or gently used navy bottoms. Please contact me any time! We also support local charities that directly benefit kids in South Orange County.
-
Because even an ordinary day deserves a glass of fine wine.
During my studies on wine, I was invited to a lunch with a reputable Australian winemaker. It was a gray, rainy day in New Jersey. Most likely a Tuesday. He casually ordered one of the finest wines from France costing about $1000 (this will never happen to me again!) Every sip had the texture of silk. Its flavor was rich like the finest chocolate truffle and smoother than anything I had ever tasted. I remember loving the conversation and genuinely enjoying myself. The simplicity of the moment allowed me to fully soak up the complexity in the wine. I snuck the empty bottle into my purse and still have it sitting in my kitchen cabinets. It was a moment for the memory book. And it was a truly ordinary day.
A few years ago, my sister was having a tough week as a nurse. I dropped a high-end Cabernet on her front porch with a note. And by high-end, I really mean like $50, not $1,000! She, of course, thanked me kindly and told me she’d save it for a nice occasion. I quickly replied, “Drink it now. You deserve it!”
For Wineries: Consulting Services
Develop a strong sales process, focus on market expansion, and build your business presence. I strongly believe anything is possible if you have a good product and a strategic approach. Pouring 15+ years of wine sales experience into a more efficient and profitable future.
Wine & Spirits Education Trust, Advanced Certificate
Keynote Speaker, Tasting & Tap Room Expo 2024
Keynote Speaker with Highly Attended Session, DTC Wine Symposium 2023
Webinar Guest Speaker, Wine Industry Network 2022
National Sales Director, VinesOS Winery Software 2022-Present