SouthOC Wine Club · Shop · Community
Small-production wines worth remembering. European soul. No wine snobbery.
Caleb & Rose Wine Club
I taste hundreds of European wines.
You get the ones we can’t stop thinking about.
2026 Releases: Mar 13, May 29, Sep 11, Dec 4
How it Works:
Enjoy a recurring subscription of hand-selected wines every 3 months. With 20 years of expertise, I personally curate the selections for you. You get them delivered. You can swap them, customize them, ask questions, or just trust the picks. No membership fees; pay as you go, pause, or skip a season anytime.
What’s Included:
Every delivery is catered to the season. The wine box includes approachable (and fun!) insights on what you’re sipping, when to drink each bottle, and food pairings. Members are invited to local SouthOC events and receive extra discounts on my special offers between club shipments.
How to Sign Up:
Decide which club makes sense for you. Click on one of the various Join The Club buttons here on my site. You will receive the next delivery. The club runs Mar - May - Sep - Dec.
SouthOC Events
Community is at the heart of what we do.
Wine Shop
Order individual bottles anytime - We deliver to your doorstep, SouthOC.
And we ship nationally!
As Seen In Dana Point Times:
“Muir created her online wine club to offer a choice of thousands of family-owned, small-production, sustainably produced wines that are kept under the radar. The growth in her club members has recently skyrocketed due to local business pop-ups and collaborations”. Read More
As Seen In San Clemente Times:
“Muir, who spent two decades in the wine import industry, started Caleb and Rose Wine Company to help people rediscover their love for wine—particularly, thoughtfully made, small-production varieties. Her quarterly wine club, local delivery service, and curated events aim to educate and inspire.” Read More
What to Expect
✔️ Wines I’ve personally tasted, loved, and chosen for you
✔️ 20 years of wine experience behind every selection
✔️ Small-production, family-owned wineries from around the world
✔️ Quality grapes from vineyards that prioritize organic practices
✔️ Thoughtfully made wines without unnecessary additives
✔️ Honest winemaking from people who care about what’s in the bottle
✔️ Delicious, approachable wines you’ll actually want to drink
Orange County Community Partnerships
